APPROACHABILITY is the defining characteristic of successful communicators.
- It helps your front line create unforgettable encounters
- It makes your customers feel comfortable and confident
- It allows your employees to communicate openly and effectively
- And it makes you a person that other people are magnetized to, want to do business with and will tell their friends about (from lip-sticking)
- When I think about it this rings very true. I have met some very good public speakers who have failed to inspire because they could not relate to real people. They could only talk at me.
It is also very true for a blog. Make sure that people feel free to approach your blog. To get involved and comment freely. For all the above reasons.
By the way if you have a spare 5 minutes make your own dancing doughboy go to this site